“Garbage in, garbage out”, is a computer axiom alluded to by Brabbage and later by the psychoanalyst Fritz Perls in reference to human interaction and the human condition. It definitely applies to the process of photography.
I was looking for an email address this morning and came across this email I wrote to several of my photographer friends and colleagues back in 2009. One of them had been using a new software application for post processing RAW image files and was waxing ecstatic. I downloaded the application and gave it a try. The application interface was significantly different from PhotoShop CS4 and was not as user friendly. Now, I will admit, I have used PhotoShop since 1991; the 2.0 version which came on 14 floppy discs, and it wasn’t very user friendly either, but the PS crew has been very good at accommodating photographer’s needs over the years. At any rate, I suspect there are a lot of photographers looking for the panacea to images that are not top notch due to technical issues or operator errors. Below is my response to that dilemma:
“I shot my first digital image in 1994 with a Dicomed Scan Back on a Horseman 4×5 with a Schneider 150mm lens. My computer at the time was a Mac 2Cii; a 30 megahertz processor speed computer running 8 megabytes of RAM. I had an internal hard drive of 80 Megabytes and an external hard drive of 250 megabytes. Everything was connected by SCSI cables.
We set up about 4000 watts of tungsten light on a tabletop set at about 4 feet from the stack of Gap sweaters. I focused the camera, looking down on the sweaters at about 45 degrees, while using Scheimphlug movements for maximum depth of field and set the aperture to f16. The 75MB scan took about 6 minutes and the computer took 5 minutes to open the file. No small feat considering there was no disc space left once the file was opened. Pretty much all I could do with the file was check exposure and focus in PhotoShop 3.5. But, and this is big, there was NO NOISE! and the file was ready to send to pre-press. Each image was transferred to an 80 megabyte optical disc for manual transport to the pre-press operators. We could shoot about 4-6, styled product shots in a day. The tungsten lights put out as much heat as a small convection oven, melted plastic items and shifted colors, sometimes confusing the Dicomed algorithms.
My point is: I was using state of the art equipment in 1994. I did not then, nor do I now, use any other image processing program other than PhotoShop if I can properly expose the scene. However, I will admit to trying just about every post capture imaging program developed for Mac in the intervening years and I always come back to PS. The one caveat is I rarely use NoiseNinja on selected areas of under-lit architectural interiors. I have used NN on one file in 2009.(I have not used it since then.)
My #1 rule of photography: Shoot with the best equipment you can buy based on what your clients needs dictate and you will need to do less after the shoot to deliver the best images.
I shoot all my location work with a Canon 5DMk2, Canon EF prime, Tilt-Shift and Zoom lenses. I shoot most of my studio work with a Canon 1DSMk2 as the predominance of those images are for catalog, newspaper and insert ad projects. Both cameras have full frame sensors. I paid 5,000.00, used, for the 1Ds and 2,700.00 new for the 5dMk2. At the beginning of 2009, I purchased a used Phase One P30, Hasselblad H1, and Hasselblad HM lenses; 28mm, 50-110mm, 120mm and 300mm. About 22,000.00 in USED equipment. I shot one project, loved the look of the images, hated the boat anchor weight of the equipment and stayed awake at for about 6 weeks worrying about how to amortize the investment. Ultimately, I sold all the Hassleblad equipment at auction and only took a 700.00 loss. Hey, if I had rented all that stuff for a week it would have been about the same amount. Plus, I learned that I didn’t need the file sizes for my commercial work and I wasn’t comfortable carting all that heavy stuff around to shoot landscape. Not to mention that my best gallery sales are of images 24×20 and smaller and the 5DMk2 is more than capable of producing beautiful single image files for that size print.
If you are thinking of upgrading your camera, get a full frame sensor! Yes, they are more expensive, but the files will be bigger, cleaner and there is no sensor crop conversion factor requiring you to use ridiculously wide lenses to get 35mm wide results with less than satisfactory image quality,. ie. barrel distortion, pixel noise, fringing, etc. that requires additional multi-application processing. And, as mentioned, the newest crop of cameras have crazy big ISO specs. My 5DMk2 is great up to 800ISO, okay at 1600 and usable at 3200. I have pushed it up 2 stops in post processing, but you can’t really use the files for print larger than about 4″ x 6″. And, the low light video is stunningly beautiful! I am working on a short film featuring my wife, artist Susan Bercu and the footage on the beach, in her studio and in the yard all looks great!! Now for the editing… after spending maybe 10 hours with the Final Cut Express how to videos and making a lot of dumb mistakes due to lack of long term memory, I might get it put together by Christmas. But, I digress.
I downloaded the DXO software today and tried it on several RAW files. I do like the toolbox interface with pretty much everything you need to optimize, correct and output files. I don’t like the way any of the corrections you make have to be “processed” before viewing your changes. PS uses a proxy system that allows previews of changes almost instantaneously. The side by side before and after window feature is nice but toggle “do/undo” or through layer adjustments works as well.
For me the overlaid layers of PS are more useful for judging changes in files. At 199.00 with an application that can be tailored to your camera and lens system, it’s a good deal. The auto correction features coded for each lens and system seems to do it’s job quite well. However, I still think my main point of getting the best hardware will obviate the need for “fix it” software. Garbage in, Garbage out!
Wow, that was quite a rant! Maybe I should start a blog. Get a lot of pixel peepers wanting to give me molten lead pixel enema beat downs.
Cheerfully submitted,
Ken”
There, you have it! My #1 Rule is still in effect. I am now shooting all my commercial assignments with the Canon 5D Mk II. It will deliver a 70+ MB file that is clean, crisp, colorful and content rich. I know Phase One, Hasselblad, and other MF systems can deliver up to 200 MB files in 2011, but none of my clients need anything bigger than what the 5D Mk II can produce. And, since I could probably couldn’t convince any of my clients to pay more for a bigger image, I would have to amortize the cost of upgrading to a Medium Format system through a home mortgage re-finance. Not something one can obtain easily in this New Era of banking. Besides, who’s printing ANYTHING these days larger than newsprint tabloid or 150 screen glossy magazine? 70 MB is more than adequate for those formats.
The photo below was shot by a GAP art director in my studio in the old American Can Building in San Francisco in the spring of 1995. I’m on a 12 foot ladder, leaning out to set the aperture on a 150mm Schneider lens. The Gitzo tripod had to be raised onto upended apple boxes to get the 12 feet we needed to cover the laid out sweaters on the floor. We were using a Horseman 4×5 for the Dicomed Scan Back and only had visual confirmation of focus. Later, Michael Collette, inventor of the Dicomed, now BetterLight scanning backs, added a focus confirmation module to his control software, meaning I did not have to look through the camera back with a loupe to fine focus; it could be done with confirmation on the monitor screen. Live View in the Canon software allows me to focus with the LCD screen on the camera back in 2011. A wonderful thing!
